For many of us, Christmas lights signify the Christmas season, but it was not always that way.
A Man with A Plan
The name Edward Hibberd Johnson may not ring a bell, but it does light up your world during the Christmas season. According to Smithsonian Magazine, it was in 1882 that Johnson had an idea to promote an invention that was years away from becoming a staple in every home and business in America.
The Thomas Edison Connection
Along Comes Christmas
Now comes the age-old question in marketing: How can I convince people that they need to buy my product? There are many answers to that question but for Johnson, the answer was simple: Give them something beautiful that they have never seen before. Wah-Lah. Christmas tree lights were born.
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