Oppy has launched a Florida strawberry program under the DOLE brand, marking its first project since integrating with Dole Diversified North America in October.
Production is underway, with promotable volumes expected from late January through early February. The program features premium conventional strawberry varieties grown on more than 300 acres in Frostproof, Zolfo Springs, Dover and Plant City, FL, and offered in one-pound and two-pound packs. Favorable weather conditions have supported strong fruit development and quality.
“This Florida production completes Oppy’s year-round supply of strawberries, which also includes central and Baja Mexico and production along the California coast,” said Tony Colonna, senior berry category manager. “It allows us to diversify our supply across multiple regions and keep customers’ shelves filled, even if weather disrupts one of the major growing areas.”…