Usher is teaming up with Big Sean to invest in Detroit youth.
According to a news release, the pair is investing $1 million to launch an innovation incubator that will support youth looking to become content creators. The investment is poised to tap into the growing creator economy, which, according to Goldman Sachs, is projected to become a $480 billion industry by 2027.
The incubator will be situated within the Michigan Central Boys & Girls Club of Southeastern Michigan, which is set to open in February 2026, notes the press release. Both Usher and Big Sean bring their experiences as Boys & Girls Club alumni, to this investment. The incubator will offer young people ages 14–24 access to creative technology, hands-on learning, and mentorship from executives and creators, preparing them to pursue careers in film, television, and music production, as well as in AI, 3D, immersive technologies, and special effects. What’s more, it will also provide seed funding to launch paid creative startups or support content ideas…