ROANOKE, Va. (WDBJ) – Hip Hop Santa is once again bringing Christmas straight to the community.
Melvin Ward, known as Hip Hop Santa, has been spreading joy for more than 20 years, marking his 10th year giving back in Roanoke. What began as visits to the NICU has grown into a citywide effort focused on bringing smiles, laughter, and holiday cheer to those who need it most.
This year, community members and volunteers partnered with multiple organizations to support families and individuals across the region. Donations included clothes, snack bags, toys, and bicycles, all handed out to the homeless and anyone in need…