Let’s talk about burger cravings, and specifically, a common misfortune that follows.
Maybe you’ve had a burger on the mind for a while, potentially through a slog of tedious meetings or the final miles of a long hike. You imagine the juicy and well-seasoned patty, the perfect sauce, the crunch of lettuce, the soft bun. Finally, you give in to the craving and are feeling stoked on your way to whatever dining establishment you’ve chosen to satisfy it.
And then it arrives: dry, bland, and barely resembling the masterpiece you’ve constructed in your mind. You eat it anyway, leaving the craving unsatisfied and adding the feeling that now you need to go to the gym or take a nap…