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LUBBOCK, Texas — United Supermarkets and Smart Chicken teamed up to donate 4,120 pounds of chicken to the South Plains Food Bank as part of Smart Chicken annual “Smart Giving Holiday Challenge.”
The 25th annual Smart Giving program is an initiative by Smart Chicken to donate 10% of all Smart Chicken purchased at United Supermarkets during the month of November to the South Plains Food Bank.
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“We are so thankful for the opportunity to partner with Smart Chicken to bring this donation to the South Plains Food Bank,” said Tony Crumpton, chief marketing/merchandising officer for TheUnited Family. “We couldn’t be prouder to support the work of the SPFB. What they do across the region to fight food insecurity is truly invaluable.”
Offering a full range of premium, fresh chicken, Smart Chicken is committed to giving back to the communities where its products are sold. The brand is also dedicated to exceptional quality,responsible practices and animal welfare.
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“We are so grateful for our partnership with United Supermarkets and Smart Chicken, who arethoughtful in ensuring our neighbors in need have access to a well-balanced meal,” said DinaJeffries, CEO, South Plains Food Bank. “Protein donations are hard for any food bank to secure due to cost and availability. We are so appreciative of this quality protein donation because it is not just meeting the needs of feeding people, but it is helping to provide nourishment for wellness.”…