Pop-Tarts Bowl mascot bails on toasting as comrades are ‘cooked alive’ for BYU to eat

After BYU outlasted Georgia Tech 25-21 in one of bowl season’s most entertaining games, the spotlight shifted from the field to the sideline, where three edible Pop-Tarts mascots prepared to meet their pre-game stipulation fate.

Cookies & Creme, Protein Slammin’ Strawberry and Frosted Cherry were lined up for what the bowl proudly calls “Mouth Heaven.” The ceremonial toasting and consumption has quickly become one of college football’s most unhinged traditions.

The viral moment happened during a choatic weekend of football, which saw rapper Snoop Dogg take the field and catch a kick return during his own Bowl Game in Arizona. Just moments before the toasting began, Protein Slammin ‘Strawberry made a business decision…

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