CINCINNATI, Ohio — Kroger has introduced a new initiative designed to make fresh food more affordable for shoppers enrolled in government assistance programs, expanding its efforts to address food access and affordability nationwide.
The grocery chain on Monday announced the launch of its Verified Savings Program, which offers qualifying customers a 20% discount on fruits and vegetables along with reduced pricing on its Boost by Kroger Plus membership. The program is available to people receiving benefits such as SNAP, WIC and Medicaid, among others.
Customers can enroll online through SheerID, a third-party verification service used to confirm eligibility. Once approved, participants receive automatic savings through their Kroger digital account, with verification lasting five months before renewal is required…