State Reaches Settlement with Lithia Motors Over Vehicle Pricing Practices

The State of Alaska has reached a settlement with Lithia Motors Inc. after an investigation found that some of the company’s Alaska dealerships charged customers fees that were not included in advertised vehicle prices.

Alaska Attorney General Stephen Cox announced the settlement Monday, saying the Department of Law’s Consumer Protection Unit found violations involving dealer fees—such as document fees—that Alaska law requires to be included in a vehicle’s advertised price.

Under the settlement, Lithia will pay a $300,000 civil penalty, provide restitution to affected customers, and conduct regular audits of its advertising to ensure compliance with state law…

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