One of Austin’s fastest-growing wellness startups just hit a major milestone. First Day, the family-first vitamin brand founded in 2019, is now officially available at Target stores nationwide and online at Target.com. The move marks the company’s first leap into retail after building a loyal customer base through direct-to-consumer channels.
With more than 100 million gummies sold and over 1 million families served, First Day’s expansion into Target aims to meet families where they already shop—bringing science-backed, tasty nutrition to store shelves across the country.
Clean, Effective, and Family-Focused…