A mural can be more than decoration. For many businesses, it serves as a visual landmark that shapes how customers experience a storefront and remember a location.
According to Americans for the Arts and the Project for Public Spaces, murals help transform blank walls into focal points that invite foot traffic, encourage photography and contribute to a sense of place. Studies cited by the organizations show murals are often among the most recognizable and widely shared elements of a business’s brand.
Unlike temporary signage or digital advertising, murals offer long-term visibility. Once installed, a mural can remain in place for years, working continuously without recurring advertising costs, according to the Outdoor Advertising Association of America and Americans for the Arts…