Hundreds brave frigid temps for annual New Year’s Day polar plunge in Milwaukee

Hundreds of brave souls ignored frigid temperatures to participate in Milwaukee’s annual New Year’s Day Polar Plunge at Bradford Beach on Thursday, continuing a beloved local tradition despite challenging conditions.

Watch: Hundreds brave frigid temps for annual New Year’s Day polar plunge in Milwaukee

Hundreds brave frigid temps for annual New Year’s Day polar plunge at Bradford Beach in Milwaukee

The free event welcomed anyone willing to take the icy dive into Lake Michigan, though this year’s plunge proved particularly brutal for participants.

“This was the worst one, my knees are all busted up my shins from climbing on ice,” said Juliana Lasavage, who took part in the plunge for the fourth time…

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