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- All the new products Apple is expected to reveal in 2026 (businessinsider.com)
Apple Gears Up for a Big 2026: Foldable iPhones, Smarter Siri, and More!
Cupertino, CA – Get ready, Apple enthusiasts! While the tech giant is famously tight-lipped about its upcoming innovations, hints are emerging that 2026 is shaping up to be a landmark year for the company, with a slew of major product announcements on the horizon. From a long-awaited foldable iPhone to a significantly smarter Siri, Apple appears to be revving its engines to tackle evolving tech landscapes and fierce competition.
A Pivotal Year for Apple Intelligence
At the heart of Apple’s future ambitions lies its AI efforts. CEO Tim Cook has faced scrutiny over the company’s “Apple Intelligence” initiative, with some critics, like Forrester analyst Dipanjan Chatterjee, pointing to execution as an “Achilles’ heel.” However, 2026 could mark a turning point.
Siri Gets a Brain Boost
One of the most anticipated upgrades is to Siri, Apple’s voice assistant. After a brief tease at WWDC 2024 showcasing a more conversational and context-aware Siri, the full rollout was delayed.
Apple has now confirmed to Tom’s Guide that this advanced Siri, capable of recalling past interactions and understanding deeper context, will arrive in 2026. This move is crucial as Apple aims to catch up in the fast-paced AI race.
Folding into the Future: The iPhone Takes a New Shape
For years, competitors like Samsung and Huawei have offered foldable smartphones, but Apple has remained on the sidelines. That’s set to change in 2026.
Renowned Apple analyst Ming-Chi Kuo of TF International Securities, known for his accurate predictions, anticipates the launch of the first foldable iPhone next year, with a price tag expected to exceed $2,000. Bloomberg’s Mark Gurman corroborates this timeline and price point.
While foldable phones currently occupy a niche market, analysts believe Apple’s entry could be a game-changer. “Apple will, like it has done before in the smartwatch business, where Samsung moved first, be a catalyst for growth in the category,” Chatterjee noted, suggesting Apple has the market power to push this form factor into the mainstream.
Beyond the iPhone: Affordable MacBooks and Service Innovations
Apple isn’t just focusing on new iPhones and AI. The company continues to innovate across its product and service ecosystem.
Earlier this year, Apple rolled out updates to its subscription services, including Fitness+, adding new workout programs, “Artist Spotlight” playlists, and fresh “Time to Walk” episodes. This continued focus on its Services business, a steady growth driver, underscores Apple’s commitment to enhancing its recurring revenue streams.
Looking ahead, whispers of a more affordable 13-inch MacBook are also circulating. Analyst Kuo, in June 2025, discussed the possibility of a MacBook costing less than the current $999 MacBook Air, potentially being the first to run on an iPhone-built chip. Mass production is reportedly slated for late 2025 or early 2026.
As 2026 approaches, it’s clear that Apple is preparing for a significant shake-up, aiming to redefine its product lineup and reassert its leadership in the competitive tech landscape. Stay tuned for what promises to be an exciting year from the tech giant.
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- All the new products Apple is expected to reveal in 2026 (businessinsider.com)