LUBBOCK, Texas, and NEW YORK, N.Y. — United Supermarkets has relaunched its 28-Day Challenge loyalty campaign on January 1, 2026, encouraging shoppers to turn their New Year wellness resolutions into rewards across the United Supermarkets, Albertsons Market, Market Street, and Amigos banners.
Now in its third year, the campaign includes interactive games and activities linked to customers’ Rewards! loyalty accounts. First launched in January 2023 and repeated in 2025, the program was created by United’s health and wellness team in collaboration with TCC Global to promote healthier shopping and lifestyle habits.
“The 2026 28-Day Challenge creates incentives for our guests to make better health and wellness decisions during the campaign and throughout the year, because we want each of them to shop with us for many years to come,” said Tony Crumpton, CMO and vice president at United Supermarkets. “We’ve added new elements to help participants reach their goals while rewarding them for achieving milestones.”
Momentum from last year’s program set the stage for expansion. In 2025, participation rose 40 percent year over year, with more than three times as many challenges completed as in the prior iteration…