Two Pacific Northwest cider brands are merging. 2 Towns Ciderhouse has acquired Seattle Cider Company.
The transfer of the Seattle Cider brand is expected to be completed by the end of February.
“Our sales have been increasing over the past twelve months, but the combination of the growing cost of doing business near to downtown Seattle, and being a midsize player in the craft cider market with low economies of scale, meant that we had a hard decision to make for the long term financial sustainability of the Seattle Cider brands,” said Andy Kay, CEO of Seattle Cider’s parent company. “We are honored that 2 Towns Ciderhouse, who share the same values and commitment to premium craft products as we do, will continue to grow the Seattle Cider brands and we will work together through the transition period over the next couple of months to ensure a successful transfer. The most difficult part of this decision is the impact it will have on our employees over the coming months. I would like to thank all the Seattle Cider employees for their dedication, passion and professionalism. This was an extremely difficult decision to make, but we could not continue the status quo from a financial point of view.”…