The Attic’s expanded happy hour—featuring a genuinely stellar array of $7 cocktails, mocktails, highballs, wine pours, beers, and $8 Negronis or espresso martinis, plus food—makes 2026 feel, at the very least, slightly less dark. Given the very real hurdles facing the hospitality industry in the coming year, along with a less satisfied, more concerned consumer, happy hour is here to provide some much-needed respite.
“We’re here to tell the community we’re here for them,” Iano Dovi, general manager, said. “I feel like, for most of us, we barely got through 2025. So it’s about trying to provide a space that doesn’t make you feel stuck at home, but also doesn’t send you home worried about what you spent… We’ve extended to every day of the week, Monday through Sunday, 3:30PM to 5:30PM.”
What this says about larger trends and the need for restaurants to become community-focused.
Chef Ulises Pineda-Alfaro of El Barrio creating an insanely valuable all-you-can-eat Taco Tuesday special to a bluntly-put-but-smirk-inducing “recession menu.” Baby Gee doing happy hour seven days a week now. These are just a few examples of how multiple restaurateurs are offering as many deals as they in the midst of cutting hours, both operating and staff-wise, and cutting menu items…