Tampa Bay area women with autism featured as Barbie role models to make ‘Autistic Barbie’ release

The Brief

  • Mattel has released a new “Autistic Barbie,” expanding its line of inclusive dolls designed to reflect neurodiversity.
  • Two young women with autism from the Tampa Bay area, Madison Marilla and Aarushi Pratap, are featured as Barbie role models to mark the doll’s release.
  • Advocates and experts said representation in toys can help reduce stigma and promote acceptance for neurodivergent children.

TAMPA, Fla. A new Barbie doll is making headlines for inclusiveness, and two women from the Tampa Bay area are helping lead the conversation.

Mattel this week introduced an “Autistic Barbie,” the latest addition to the company’s diversity-focused lineup. To mark the release, the toy maker spotlighted Madison Marilla and Aarushi Pratap, both young women with autism who are from the Tampa Bay area, as official Barbie role models.

“I would describe myself as outgoing,” Marilla said in a promotional video. “Autism is a journey, not a disorder.”

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