JONES ROAD, the fast-growing beauty brand founded by makeup artist and entrepreneur Bobbi Brown, has opened its first store in Nashville. The latest retail store debuted in Tennessee on January 12, 2026. Shoppers can explore JONES ROAD’s clean, high-grade makeup, limited-edition kits, and a range of in-store beauty services.
JONES ROAD Expands Presence with New Location
The latest Tennessee location marks JONES ROAD’s 12th retail concept in the past five years. The Bobbi Brown-founded brand previously operated stores in Brooklyn, Dallas, New Jersey, Manhattan, Austin, East Hampton, Boston, Chicago, and Palm Beach.
Located in the 12 South neighborhood, JONES ROAD Nashville spans 1,543 square feet. Its official opening on January 12 followed a soft opening during the holiday season.
The JONES ROAD store currently offers a collection of clean and high-grade formulations, including makeup, skincare, and tools. Customers can also find Nashville-exclusive merchandise and limited-edition kits. The kits have been curated by Bobbi herself based on varied looks and seasons…