Direct primary care in Wisconsin sees increased demand as health insurance prices skyrocket

Dr. Wendy Molaska has been fielding a lot of calls lately at her direct primary care clinic in Fitchburg from people looking for affordable alternatives to expensive health insurance plans.

During open enrollment, which ends today, people with health insurance through the government marketplace are finding that prices have jumped significantly from the previous year. In Wisconsin, the average monthly premium for 2026 plans more than doubled.

Facing these price hikes, some people “are going with the catastrophic, higher-deductible plans and then coming in and saying, ‘Hey, what do we do to help supplement that?’” Molaska told WPR’s “Wisconsin Today.”…

Story continues

TRENDING NOW

LATEST LOCAL NEWS