ALEXANDRIA, VA – Old Town Alexandria welcomed a new small business yesterday with the ribbon cutting of Arielle Shoshana, a thoughtfully curated fragrance boutique now open at 313 Cameron Street. Neighbors, local leaders, and fragrance enthusiasts gathered to celebrate the opening, marking another addition to Old Town’s vibrant independent retail community.
The ribbon was officially cut by Mayor Aliya Gaskins, joined by boutique co-owners Arielle Weinburg and Katri Haas, highlighting the City of Alexandria’s continued support for small businesses and local entrepreneurship. Applause from attendees echoed along Cameron Street as the storefront was formally opened.
Founded by fragrance expert and retailer Arielle Weinberg, the boutique is nationally known for its carefully curated collection of independent and artisan perfumes from around the world. The Alexandria location brings that distinctive sensibility to a historic setting, blending modern fragrance artistry with the charm and walkability that define Old Town.
Located just steps from Market Square, the shop occupies a street-level space that fits seamlessly into the neighborhood’s historic streetscape. Inside, the boutique offers a calm, inviting atmosphere designed for exploration rather than hurried shopping. Fragrances are displayed to encourage discovery, and knowledgeable staff guide customers through scent families, notes, and personal preferences, making fine fragrance approachable for newcomers and collectors alike.
Katri Haas says, “Beyond retail, the boutique is expected to host fragrance-focused events, including guided scent explorations and introductions to independent perfumers.” This emphasis on education and community engagement aligns with the brand’s mission to make fragrance personal, inclusive, and accessible…