OXXO convenience stores on Wednesday held a grand opening for its first Ditsch artisan bread store inside one of its convenience stores in El Paso, Texas.
In a LinkedIn post announcing the opening, Carlos García Montemayor, OXXO USA’s marketing director, called this “an important step to strengthen our food proposal.”
- FEMSA is No. 33 on CSP’s 2025 Top 202 ranking of U.S. c-store chains by store count.
Beverage corporation and convenience-store retailer Fomento Economico Mexicano S.A.B. of C.V. (FEMSA), which owns OXXO, acquired the Ditsch brand when it bought its parent, the Swiss company Valora, in 2022. Valora has convenience stores and foodservice operations in Switzerland, Germany and other European countries. FEMSA is based in Monterrey, Mexico.
“Ditch is recognized worldwide for its products such as pretzels, croissants and its famous pizza,” Montemayor said in the post. “This collaboration allows us to continue improving our value proposition towards our customers at OXXO USA.”…