The Brief
- Alamo Drafthouse is now going mobile
- The new online system uses a custom-built dark screen in an effort to minimize distractions
- The move to mobile starts in February at locations nationwide
AUSTIN, Texas – The Alamo Drafthouse is introducing changes coming soon to a theater near you.
The company is set to start requiring people to scan a QR code to order food or drink. The days of pen-and-paper are over at Alamo.
The backstory:…