Premium outdoor gear and apparel retailer Yellow Wood will close its doors in Whitefish Bay at the end of March after 22 years in business.
Moshe and Debra Katz, Susan Masket, and Marty Stilling co-founded the store in 2015, which has built a loyal following through its hands-on product expertise and environmental stewardship. The business takes its name from Robert Frost’s “The Road Not Taken” poem, which begins with the line: “Two roads diverged in a yellow wood.”
Stilling and Masket retired in 2020, with Moshe and Debra Katz owning and operating the store ever since…