Eastern Michigan University hosts spirit store grand opening

Swoop had two thumbs up for the new Eastern Outfitters store as he participated in its grand opening ceremony in the Student Center.

About 50 Eastern Michigan University students and staff members gathered on the first floor of the Student Center on Wednesday, Jan. 14, 2026, to watch Swoop cut the ribbon to the spirit store. The event included snacks, a photo-op with Swoop and a wheel to spin for prizes or discounts.

Among the products on sale are hats dedicated to specific sports, including football, tennis, soccer and basketball…

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