I’ve spent most of the last decade slinging software. That usually meant flying to both coasts, chasing meetings, and waiting weeks for a simple yes or no. Then I showed up in Northwest Arkansas.
Suddenly, my decision makers were no longer scattered across time zones. They were concentrated within a few miles, willing to meet in person with 24 hours’ notice. Then they introduced me to their peers, a rarity. Soon, I was stacking 10 back-to-back sales meetings, all within walking distance. That became normal.
There’s something powerful about this combination: deep expertise, generous operators and real-time access, all embedded in a region of just over half a million people that combines global reach with small-market accessibility…