When the owner of a popular Vietnamese restaurant opened his first Fresno restaurant about 13 years ago, he didn’t mind that there were already four pho restaurants at the same intersection.
Nho Kitchen, at McKinley and First avenues, initially started as a side hustle for George Quach, 53, and his wife, Tiffany Le. They served coffee, breakfast and pho so that Vietnamese elders would have a place to hang out and play Chinese chess, he said in an interview.
But about six years ago, the couple decided to expand their business and open a full-service restaurant, Quach said. This helped them stand out at the Mayfair Shopping Center, which already had three pho restaurants: Pho #1, Pho 99 and Pho 75 #2…