Additional Coverage:
- Lululemon halts online sales of new leggings after ‘see-through’ claims (foxbusiness.com)
Lululemon Pulls “Get Low” Line Online After Complaints of Sheer Fabric
Lululemon Athletica Inc. has temporarily halted online sales of its new “Get Low” clothing line in North America following numerous customer complaints that the athletic wear is excessively revealing.
The decision comes after a flurry of activity on social media, particularly Reddit, where users expressed dissatisfaction, stating that the leggings from the new collection became “see-through” during common workout movements such as bending and squatting.
A company spokesperson confirmed the pause, stating, “The collection remains available in our stores in North America, but we have temporarily paused sales online in the market to better understand some initial guest feedback and support with product education.”
The Vancouver-based athleisure giant anticipates reinstating the “Get Low” collection on its North American e-commerce platforms in the near future. The line continues to be available in physical stores across North America and through online channels in other international markets.
According to Lululemon, the “Get Low” collection was designed to offer optimal support during training, featuring seamless technology intended to provide a sculpted aesthetic and feel, all crafted from a weightless, fast-drying fabric.
This isn’t the first time Lululemon has faced product-related setbacks. In 2024, the company withdrew its “Breezethrough” leggings just weeks after their launch due to a wave of negative customer reviews shared on social media.
The brand is currently navigating a challenging period, including the upcoming departure of CEO Calvin McDonald on January 31st, as it struggles to maintain its competitive edge in the increasingly crowded athleisure market.
Adding to its pressures, activist investor Elliott Management disclosed a significant stake in Lululemon in December, reportedly around $1 billion, and is said to be collaborating with former Ralph Lauren executive Jane Nielsen as a potential candidate for the CEO position.
While Lululemon is widely recognized for popularizing athleisure wear, the company has encountered difficulties in recent years, particularly in the U.S. market, amidst intense competition. Over the past year, Lululemon’s stock has seen a nearly 50% decline, though it has rebounded approximately 20% in the most recent quarter.
On Tuesday, the company’s shares closed down 6.5%.
Read More About This Story:
- Lululemon halts online sales of new leggings after ‘see-through’ claims (foxbusiness.com)