There’s no doubt the Boise area has grown and national chains are racing to catch up. In-N-Out chose the Treasure Valley as the home of their very first Idaho restaurant. Raising Cane’s followed suit. Even a brand that wanted nothing to do with the Gem State seven years ago is singing a different tune.
That, of course, would be Dunkin’. You may remember that BoiseDev spoke with a team from Cushman Wakefield Pacific Advisors in 2019 who discussed the not-so-positive interaction they had with Dunkin’ at a conference in Las Vegas. One said “They think Boise is in Iowa. That’s how interested they are in us.” They’ve obviously noticed the growth and opportunity in the Treasure Valley, because there are now two franchise groups searching for the perfect location to open Idaho’s first Dunkin’ location…