The Maryland Retailers Alliance (MRA) is opposing legislation that would prohibit “surveillance pricing,” calling it based on misconceptions about how pricing actually works in grocery stores and retail more broadly.
Retailers do not set prices based on consumer personal data, identity or purchasing history, the trade association said Jan. 22. Grocery shelf prices are the same for every customer, regardless of who they are, where they live or what they have purchased in the past.
“Maryland should focus on policies grounded in facts, not fear, and the fact is that retail technology utilizing consumer data is used to lower prices, not increase them,” the MRA said…