January 22, 2026 // Franchising.com // BIRMINGHAM, Ala.— Chester’s Chicken is rolling out its winter Fuel Up promotion at locations nationwide starting Jan. 14. The seasonal promotion features value-priced meal options aimed at offering guests affordable choices while on the move throughout the colder months.
Designed with busy lifestyles in mind, the Fuel Up promotion runs through May 19 and provides unique combinations, including a two-piece dark-meat meal (leg and thigh) with a biscuit for $5, a four-piece dark-meat meal (two legs and two thighs) with a biscuit for $9, and a 12-piece dark-meat, chicken-only option (six legs and six thighs) for $20. Guests may also add a fried pie for just $1.
“Winter is a busy season, and guests are looking for simple options that deliver both value and flavor,” said William Culpepper, vice president of marketing. “Our Fuel Up menu is thoughtfully crafted to provide a hot, satisfying meal that fits seamlessly into their day, whether they’re running errands, commuting or grabbing a quick bite with family and friends.”…