Dive Brief:
- Asian supermarket chain H Mart plans to open a flagship store in the San Francisco Bay Area, according to a press release from the grocer and the commercial property manager for the mall where the store will be located.
- The approximately 100,000-square-foot store, which will be the grocery chain’s largest location in California, will include a food hall and dine-in restaurants along with grocery aisles. Construction is slated to start later this year.
- The upcoming flagship location builds on H Mart’s efforts to expand its presence around the country, especially in metropolitan areas with large Asian populations.
Dive Insight:
Located in the Pacific Commons Shopping Center, the upcoming H Mart store in Fremont, California, aspires to be an experiential destination for not just food shopping but also in-store dining.
The location, which represents the largest investment in H Mart’s history, will debut the grocer’s new multi-level prototype, the announcement noted.
The store’s food hall will include fast-casual eateries, full-service sit-down restaurants, a bar and “entertainment offerings,” according to the press release, which noted that the location will create “a vibrant, immersive destination that goes far beyond a traditional grocery experience.”…