The Philadelphia Art Museum is undergoing significant changes as its Chief Marketing Officer, Paul Dien, has announced his resignation, effective February 1, 2026. Dien, who joined the museum in 2023 under the leadership of former director and CEO Sasha Suda, played a pivotal role in the museum’s recent rebranding efforts. The rebrand, which included a name change from the Philadelphia Museum of Art to the Philadelphia Art Museum, aimed to modernize the institution’s image and attract a broader audience. However, the campaign faced mixed reactions, with some praising its fresh approach while others criticized its execution, including the new logo and the shorthand moniker “PhAM.”
Dien’s departure comes amidst a…..