The Abbi Agency, an award-winning, integrated marketing agency specializing in strategy-driven travel and tourism creative work, has been named the Agency of Record for the City of Napa, Calif.
Selected through a competitive bidding process, The Abbi Agency will lead the City of Napa’s creative development as the destination evolves to promote the full City of Napa in addition to Downtown Napa. This comprehensive partnership includes a full destination rebrand, campaign development, paid media management, website redesign and redevelopment, social media management, and influencer marketing.
“We are honored to partner with the City of Napa at such a transformational moment,” said Abbi Whitaker, founder and president of The Abbi Agency. “Napa is one of the world’s most celebrated destinations, and we will deliver a fresh creative vision and digital strategy that reflects the richness, diversity, and vibrancy of this community. With the support and guidance of Jennifer Owen and the team at the City of Napa, we look forward to elevating Napa’s story in new and meaningful ways.”…