Amazon announced Tuesday it will be closing all of its brick-and-mortar Amazon Fresh and Amazon Go stores, including those in Naperville on Ogden Avenue and Route 59.
Way to “prioritize” investments, company says
In a blog post, the company described the closures as a way to “prioritize” its investments.
“While we’ve seen encouraging signals in our Amazon-branded physical grocery stores, we haven’t yet created a truly distinctive customer experience with the right economic model needed for large-scale expansion,” they said in a statement.
Amazon Fresh first opened in Naperville at 3116 Illinois Rte 59, Suite 104, in December 2020. The second location launched less than two years later at 1351 E Ogden Ave…