The annual Great American Beer Festival, one of the nation’s largest craft beer celebrations, is headed outdoors for the first time.
Why it matters: Organizers want to inject fresh energy into the 43-year-old event as interest in both the festival and craft beer declines.
Driving the news: GABF is moving from the Colorado Convention Center to the Levitt Pavilion concert venue across town in Denver, the Boulder-based Brewers Association announced Tuesday.
- The pavilion features a large stage and a sloping grass field.
- Other details are undecided, particularly whether the event will feature beverages other than beer, as it did in 2025.
The big picture: The shift is based on consumer feedback and a desire to reinvigorate an event that saw falling attendance in recent years, compared to the sold-out sessions at the height of the craft beer boom a decade ago…