GRAND RAPIDS, MI — Buell Motorcycle Co. has been approved for a $10 million federal loan to help ramp up production of its Super Cruiser, a bike that blends the design of a classic American cruiser with the power of a European superbike.
Bill Melvin, CEO of the Cascade Township-based company, said the Export-Import Bank of the United States (EXIM) loan will help his company buy tools, manufacturing equipment and make facility upgrades as it seeks to boost production.
Production of the Super Cruiser, which retails for $26,000, launched in October 2025 after the company received 6,000 preorders…