Additional Coverage:
- Why Are Amazon Fresh Grocery Stores Closing? What to Know About the Closure (hollywoodlife.com)
Amazon Fresh and Go Stores to Close, Convert to Whole Foods
[City, State] – In a surprising move that has left some shoppers scratching their heads, Amazon has announced the closure of all its Amazon Fresh and Amazon Go physical grocery stores. The e-commerce giant plans to convert these locations into Whole Foods Market stores, citing a desire to create a “truly distinctive customer experience” with a viable economic model.
The news, initially shared in a blog post on January 27, 2026, details the company’s strategic shift away from its proprietary Fresh and Go brick-and-mortar locations. Amazon stated, “While we’ve seen encouraging signals in our Amazon-branded physical grocery stores, we haven’t yet created a truly distinctive customer experience with the right economic model needed for large-scale expansion.”
Most Amazon Fresh and Amazon Go stores are slated to close by February 1, 2026, with California locations receiving an additional 45 days of operation.
The company’s plan is to significantly expand its Whole Foods Market footprint. “After a careful evaluation of the business and how we can best serve customers, we’ve made the difficult decision to close our Amazon Go and Amazon Fresh physical stores, converting various locations into Whole Foods Market stores,” Amazon explained. The announcement includes plans for more than 100 new Whole Foods locations to open “over the next few years,” including an expansion of the Whole Foods Market Daily Shop concept.
For those who rely on Amazon Fresh for online grocery delivery, the service will reportedly continue to be available in “available areas,” though the company advises customers to check their local service options.
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- Why Are Amazon Fresh Grocery Stores Closing? What to Know About the Closure (hollywoodlife.com)