Atlanta — After more than nine decades rooted in the South, Krystal is officially expanding north. The brand, known for its small, square Krystals served hot off the grill, will open its first-ever New Jersey restaurant at 2200 Route 22 East in Union. This marks Krystal’s debut in the Northeast and a major milestone in the brand’s 93-year history.
The Union restaurant will open on March 2, 2026 and is led by brand partner Victor Cruz, a former New York Giants wide receiver, Super Bowl XLVI champion and sportscaster, who is bringing the beloved slider brand to his home state.
“Bringing Krystal to New Jersey reflects the momentum we’ve built and our confidence that Krystal’s food and guest experience resonate well beyond the South,” says Kaitlin Kees, senior director of marketing at Krystal. “Partnering with Victor — a football legend with deep New Jersey roots and a genuine love for the brand — makes this opening especially meaningful.”…