Stuller and the American Gem Trade Association (AGTA) have partnered to highlight the source of the colored gemstones sold on the jewelry manufacturer’s website.
To make responsibly sourced stones easier to identify on the Lafayette, Louisiana-based company’s website, it will clearly mark gems that originate from AGTA member vendors, Stuller said Monday. This feature will provide jewelers with a straightforward way to detect supply that meets AGTA’s standards, while boosting visibility for AGTA members committed to ethical and transparent trade practices.
“We’re always looking for ways to add value to the shopping experience,” said Alissa Talbot, executive director of diamonds and gemstones at Stuller. “By providing visibility to gemstones sourced from AGTA member vendors, we’re giving our customers an added layer of transparency and trust when they purchase.”…