The Brief
- Amazon will close all Amazon Go and Amazon Fresh physical stores, with most locations shutting down by Feb. 1 as the company shifts its grocery strategy.
- The Seattle-based company plans to focus on expanding Whole Foods Market, including opening more than 100 new stores, while growing online and same-day grocery delivery.
- Amazon said customers can continue shopping Amazon Fresh online and that technology developed in Amazon Go stores, including checkout-free systems, will continue to be used and expanded.
SEATTLE – Amazon will close all of its Amazon Go and Amazon Fresh physical stores, shifting its grocery strategy toward Whole Foods Market and online delivery, the Seattle-based company announced Tuesday.
The closures mark the end of Amazon’s standalone grocery store brands as the company concentrates investment in areas it says are growing faster, including same-day grocery delivery and an expanded Whole Foods footprint.
The last day of operation for Amazon Go and Amazon Fresh stores will be Feb. 1, according to the company. Locations in California will remain open longer to comply with state requirements.
Amazon closing Amazon Go and Amazon Fresh stores
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