Wisconsin researchers lead natural food coloring breakthrough as industry phases out artificial dyes

MADISON, Wis. (WMTV) – As major companies eliminate synthetic dyes from their products by the end of 2027, Wisconsin researchers are positioned at the forefront of the natural alternatives revolution.

University of Wisconsin-Madison scientists are leading the way with naturally grown alternatives in a process that could mean big business for the state’s agriculture industry.

Wisconsin’s cranberry solution

Within UW-Madison’s Department of Food Science, Professor Bradley Bolling has pioneered research of anthocyanins, natural pigments responsible for the vibrant hues in fruits like cranberries.

“We want to understand how the pigments in cranberry are stabilized,” Bolling said…

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