Rebuilt Long Branch Saloon set to reopen after January 2025 fire

“Warm beer and lousy service” will return Feb. 1 to a northern Oconto County bar a year after it was destroyed by a fire.

Long Branch Saloon co-owners and cousins Eric and Kelly Branch have spent the past year looking to rise again from the blaze that destroyed the Town of Townsend landmark with the memorable slogan.

Eric Branch, who framed homes for 30 years, took a very hands-on approach in the rebuild at 17901 State 32. He put his own skills to use to help get the new 2,400-square-foot building built over the summer…

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