Founded in Santa Barbara, California thirty years ago, Habit Burger & Grill is beginning to make its mark on the East Coast, too. The burger chain launched its first Jacksonville location at 13559 Beach Blvd in October, and already, this week, it has launched a second. Habit Burger & Grill opened on Wednesday at 9171 Baymeadows Road.
“We are home to an award-winning Double Char Burger, and we’ve beaten In-N-Out,” Kim Higgins, marketing manager at Habit, told What Now on Friday.
Habit Burger and In-N-Out, both from California, are natural rivals, and Habit has beaten in In-N-Out to the #1 spot on USA Today’s Best Fast Food Burger list two years in a row…