Jerrod Phillips did not have to do much on the marketing front when he went into the homebuilding business, and looking back, that was the first sign he was onto something.
“It actually started just by word of mouth, just doing a friend-type deal,” said Phillips, who went on to found Homes By Jerrod in Benton in 2020. “I grew up in the construction business starting when I was young, and there were people I knew who I went to church with or just in the community.”
Building homes could not feel more natural for Phillips, who first developed an affinity for building after his father’s job took the family to Texas…