Austin realtors say homes won’t sell and blame ‘the Rogan effect’

Austin’s once white-hot housing market has cooled so sharply that some agents now complain their listings just sit, and a few have started grumbling about a “Rogan effect,” arguing that the city’s most famous transplant helped inflate expectations on the way up and is now a symbol of the comedown. The reality is more complicated. Prices are slipping, inventory is high and buyers suddenly have leverage, but the data shows a broad market reset rather than a celebrity-driven collapse.

To understand why homes are lingering and why some realtors are looking for a scapegoat, I followed the numbers from local boards, national platforms and neighborhood-level chatter. Together they show a city moving from pandemic boomtown to one of the country’s most buyer-friendly markets, with Joe Rogan’s Lake Austin compound serving more as a convenient metaphor than a causal force.

The boomtown hangover hits Austin sellers

The first thing that undercuts the idea of a purely personality-driven slump is how widespread the correction has become. A recent analysis of the Austin metro found that home values have logged one of the steepest declines in the United States, according to a Zill based report. Another slice of that data, shared by Austin Board of, shows median values slipping a little over 1 percent year over year, a modest-sounding figure that sits on top of a much larger drop from the peak. For owners who bought at the top of the frenzy, that shift is the difference between easy equity and the risk of selling at a loss.

That risk is no longer hypothetical. A televised breakdown of a new study on home selling risks reported that nearly half of the properties bought in Austin after the pandemic would likely sell at a loss if they hit the market today. That aligns with what I hear from agents who say their phones are full of nervous owners who stretched for a house in 2021 or 2022 and now feel trapped. When those homes do list, they are competing in a city that, according to another buyers’ market analysis, has shifted decisively in favor of purchasers.

From bidding wars to “sticky” prices and record inventory

The most striking change is not just that prices are lower, it is that homes are taking longer to move. On a popular local forum, one detailed thread on how quickly homes describes a market where listings linger for weeks unless they are aggressively priced. One commenter captured the mood by saying the problem is that prices have been “sticky” on the way down, with Sellers slow to accept that buyers now expect either a discount or significant concessions…

Story continues

TRENDING NOW

LATEST LOCAL NEWS