MINNEAPOLIS — As global attention turns toward Minnesota, The Minnesota Star Tribune is launching a new brand campaign, “Because the world is watching,” developed in partnership with its in-house, full-service agency Foundry North.
The campaign underscores the essential role of trusted local journalism when audiences across the world are seeking clarity, context and credible information. It positions The Minnesota Star Tribune not just as a news source for Minnesotans, but as a critical window for the world to understand potential national and global implications of the current surge of immigration enforcement activities in the state.
“At moments like this, people everywhere are paying attention. And they’re asking why they should care, where to turn and who they can trust,” said Chris Iles, vice president of communications and brand marketing for The Minnesota Star Tribune. “This campaign answers those questions simply and powerfully: because the world is watching, and local journalism matters.”…