Boise-based Albertsons is rolling out technology to hundreds of its stores that will allow it to track how carts and baskets move through the store. That also appears to mean it could track individual customers and what they buy, though the company for now says it isn’t doing that.
During a podcast taped at the Consumer Electronics Show in Las Vegas last month, Albertsons Companies VP of Media & Measurement touted a pilot of a new technology: a small device that is clamped to carts and baskets, allowing Albertsons to see exactly where shoppers go in its stores.
“We’re able to get some signal to get how folks… how carts and baskets are traversing the store,” Roche said.
Tracking & measurement
Right now, the devices are implemented in 80 stores, with many more to come. Roche touted that the data helps Albertsons determine whether shoppers who stopped in front of one of its advertising screens later bought a product they saw advertised…