The Waterfront Development Company has announced the completion of a comprehensive update to the long-term master plan for The Waterfront, its 29-acre riverfront development along the western banks of the Lehigh River. The updated vision reflects a decade of learning, a clear-eyed response to post-pandemic market realities, and a renewed commitment to delivering a place that serves Allentown and the broader Lehigh Valley for generations.
The Waterfront Development Company is a Jaindl Enterprises affiliate responsible for the planning, development, and long-term stewardship of The Waterfront, a 29-acre mixed-use riverfront campus in Allentown.
Initially conceived in 2012, The Waterfront was designed to capitalize on the Neighborhood Improvement Zone and was envisioned as a largely office-driven campus, supported by residential, structured parking, and street-level retail. That approach was right for its time. The market has since changed…