IT Cosmetics: The makeup‑meets‑skincare balm helping women over 40 glow

DALLAS (KDAF) — Professional makeup artist and IT Cosmetics global makeup coach Erica Taylor, a trusted voice for women over 40, is sharing her expert tips for enhancing radiance at any age.

She revealed that one of the biggest keys is choosing makeup that puts skincare first, like the IT Cosmetics Do It All Sheer Tint Face Balm. The product begins as a solid serum, with 92% skincare ingredients before pigments trickle in. The result is a four‑in‑one skin balm that delivers up to 24 hours of hydration while also treating the skin with plumping and firming benefits, including collagen peptides.

The Do It All Sheer Tint Face Balm is available exclusively at Ulta and comes in 15 shades…

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