BOISE, Idaho — Albertsons Cos. is rolling out a new digital destination designed to make planning special occasions as easy as ordering weekly groceries.
The grocer said it has launched Celebrations, a centralized planning and shopping experience available across its websites and mobile apps, including Albertsons, Safeway, ACME, Shaw’s, Jewel-Osco, Randalls, Vons and Tom Thumb. The platform brings together inspiration, product selection and checkout for events ranging from birthdays and baby showers to holidays and graduations.
“At Albertsons Cos., we’re committed to making it easier for customers to bring the joy of food to every occasion,” said Jill Pavlovich, senior vice president of digital customer experience. “Celebrations puts essentials in one place, making planning and shopping more convenient, more personal and delightfully effortless for millions of shoppers.”…